Store POS

Store POS

Retail point of service (POS) systems empower retail staff to deliver memorable service levels and build customer loyalty in an omnichannel world.

Source: Shopify

Modern Retail POS: Driving Superior Customer Experiences

Making big, bold investments in retail POS systems means establishing a single view of the customer, inventory, and order so that retailers can deliver the end-to-end experience customers expect.

Connecting, cultivating, and captivating the modern shopper requires new thinking around segmentation, engagement, and establishing trust. Retailers must understand their best customers and architect an operation that attracts them and establishes a meaningful relationship between them and the brand. Delivering on brand promise—from the point of manufacturing to doorstep delivery—means being transparent about the brand and operations. Making big, bold investments in point of sale systems means establishing a single view of the customer, inventory, and order so that retailers can deliver the end-to-end experience customers expect.

Achieving a single, 360-degree view of the customer and inventory is no longer a competitive advantage, but a basic requirement to thrive. Retailers who meet this requirement first will build stronger relationships with customers, create space for innovation projects, and make more strategic decisions that maximize their growth.

Not long ago, the in-store experience was a transactional exchange. Consumers would walk in and buy what they wanted. If the inventory was not in-store, options were limited by distance, choice, and convenience. The way today's consumer views the shopping experience is more complicated and the market is more competitive than ever. The in-store experience needs to be engaging, as increased consumer expectations require retailers to have visibility to inventory across channels.

Research conducted with more than 5,000 consumers across four key regions has found that all channels must be complementary to enable the widest variety of experiences:

  • 53 percent of consumers feel that personalized offers are important to their shopping experience

  • 57 percent of consumers think knowledgeable in-store staff are important to their brand experience

  • 71 percent of consumers say that the speed of service, checkout experience, and delivery options are important to stay loyal to a retailer

Modern Point of Sale Systems

Innovate daily operations, maximize employee productivity, and enhance customer experience with modern retail POS software. A modern retail POS system blurs the line between the digital and physical worlds.

Today's retail POS systems must have the ability to:

  • Accept customers' growing range of preferred payment types

  • Quickly find and hand over Buy Online Pickup Instore (BOPIS) orders

  • Accurately answer shoppers' questions on any product

  • Make recommendations for customers based on their purchasing history

  • Untether store associates from the cash wrap and allow them to deliver a higher level of customer service from front of house to the dressing room

  • Enable complete transactions from tablet or mPOS devices

  • Comply with EMV and PCI requirements

As studies show more than half (57 percent) of retailers said they are arming their store employees with mobile technology; and another 13 percent plan to. The point of sale system must allow retailers to transact and interact as they choose: Whether using a traditional register, portable solution, tablet or handheld, it's point of service hardware. These experiences are not specific to just one form factor—providing superior customer service is a retailer's best differentiator. To drive customer engagement when and where appropriate, retailers need the flexibility to ensure whether docked or portable, they can choose the form that best suits their needs. Many in-store mobile functions are related to customer-facing interactions, with the same study reporting that the key functions employees are performing include: accessing inventory levels/product availability (67 percent); accessing product information (64 percent); and clienteling/assisted selling (42 percent).

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