BY Category Management

BY Category Management

​Excellence in category management can drive growth and profitability, separating winners from losers in the emerging environment. Blue Yonder delivers the transformational technology, best practices and expertise that companies need to excel in today’s consumer-centric world. Blue Yonder’s category management capabilities empower professionals to move from manually intensive tasks to offering proactive, analytics-driven insights that collaboratively grow category sales and margins for both suppliers and retailers.

Benefits of Blue Yonder’s category management

  • End-to-end, integrated category management capabilities enabling enhanced value delivery

  • Automated assortment and planogram generation, delivering more profitable localized assortments and space plans

  • True space-aware assortment optimization for better execution of retailer and manufacturer strategies

  • Cloud collaboration capabilities and spacebased insights to monitor execution results, leading to deeper analytics and driving proactive recommendations

Blue Yonder’s category management capabilities enable you to:

  • Achieve and exceed sales plans at the store level

  • Satisfy customer shopping experiences with targeted assortments

  • Maximize scale and planner productivity through automation

  • Support execution and compliance with mobility

The industry’s most widely used space planning and category management solutions deliver end-to-end capabilities and the tools needed to connect the entire category management process, supporting all stages, including:

  1. Capturing and managing high volumes of shopper data from various sources

  2. Analyzing data and generating insights about shopper behaviors at macro and local markets

  3. Developing localized, actionable assortment plans based on the insights

  4. Leveraging mobility to enable:

  • Collaboration on assortments and planograms for store-level execution

  • Performance monitoring and feedback

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